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GearSource Introduces New Brand Identity and Logo

April 4, 2018 - Wellington, Florida

GearSource​​, a global marketplace for pre-owned production gear, has unveiled a new brand identity and logo. Thousands of Vendors and Customers all over the world use GearSource​®​ for their production gear needs and the new brand represents a richer articulation of the company's mission and vision.

The most prominent part of the new GearSource​® ​brand is a new logo. It represents motion and being strongly driven with passion about life, production and gear. ​ It also shows that in life we all just need to put one foot in front of the next to create movement. “​GO​” in life, “​Go Global​”, “​Go Online​”, “​Go Sell​”, “​Go Buy​” and “​Go​” make your next production the best it can be... with GearSource® as your production partner.

"​The concept behind the logo is "​GO​" and with luck, our company name has that hidden message within it. When Vendors and Customers think of us we want them to "Go List It"…."Go Sell It"…."Go Shopping"…."Go Online"….Just Go. This concept plays a strong message within our brand. Our team was excited to see that as soon as we stacked our company name and lined up the "Gear" and "Source"...there was the "​GO​". Magic.​"

Finally, our tagline - ​your global source for gear​ - speaks to the fact that we have offices located in some of the most “Power House” production locations in the world and will always be expanding. Artists are global…manufacturers are global….productions are global, so why would you trade gear with a company who’s not? GearSource® will continue to grow its Global presence and we hope you’ll take that journey with us.

About GearSource: Founded in 2002 by Production Gear Veteran, Marcel Fairbairn, GearSource.com® has been a worldwide reseller of pre-owned professional stage lighting, pro-audio, video, staging equipment and musical instruments. With a focus to always strive for better, GearSource® continues to provide our customers and vendors with the benefit of experienced people, leading edge technology, unique brands and white glove service.


For more information about GearSource® new brand ​CLICK HERE​ to learn more about our brand or contact our marketing department at marketing@gearsource.com. (866)669-GEAR.

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